Free For A Coffee?

Tsuyi Li
Marketing in the Age of Digital
3 min readMay 28, 2021

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Raise your hand if you love coffee as much as I do. I drink 2–3 venti size of Americano a day (sometimes more because it is too early for wine, just joking.) Caffeine may help you stay focus at work, feel relax while reading. It helps me refresh after my long sleep, brightens my mood, and perhaps most importantly gives me a chance to make friends. It would be very nice to sit down over a cup of latte and chat with others.

Hello friends! Let’s grab a coffee, and let me introduce myself to you first.

I am Tsuyi, a coffee-loving girl born and raised in Taiwan, and will move to New York City soon. I studied Economics as my undergraduate degree, consolidated my broader set of economic knowledge with quantitative and qualitative training that I am confident about addressing the effects and factors concerning the global business environment. Through serendipity, I was a marketing assistant in a food company for initiating a website, making posts on media, planning contents, layouts, and structures that I expected to engage both new and existing customers. I liked to bring recent trends into my work, such as internet slang, viral challenges, or even some down-to-earth Taiwanese. Surprisingly, what I have found fascinating was that these tactics certainly resonated with a wide range of audiences and got likes more than ever on social platforms. I am passionate about bridging the junction between new technology, human behavior, and forms of digital marketing. In my free time, I love laying on my cozy sofa, evaluating marketing strategies on the internet with cups of Cappuccino (would be incredible w/ some fluffy, gooey cinnamon rolls lol), and playing golf.

Why blog?

Technology constantly changes our lives, and almost half of the people worldwide currently connect to the internet. Undoubtedly, it is a good opportunity for businesses to take advantage of the internet whether for selling their products or service, for growing their brand awareness, or just for getting to know their consumers. Blogging is one of the great marketing strategies online. There are tons of purposes for blogging, it could be earning more exposure through media, building trust, connecting with prospects, as well as marketing your business. It’s just like we have thousands of coffee flavors on the planet and you enjoy those different types. For me, publishing blog posts that are accurate, informative, and inspiring will not only get the attention of audiences and achieve recognition as an authoritative source but make a positive social impact. Deliver trustworthy information, share optimistic insight, leave a polite comment become of utmost importance on the free and open internet, especially, in today’s world, we are all behind the screen.

Be nice to the world and be kind to someone else.

My intention is to capture brands’ digital marketing strategies to analyze the existing and emerging formats of digital platforms, channels, and trends, and be able to share my perspectives and knowledge you can take away via this blog. I will always stay innovating, develop my workforce skills, investing in professional capabilities to advance the practice of creating and assessing valuable digital marketing plans.

I hope any of you can browse this site without getting headaches! So, ready for some relief? But first, coffee!

Again, welcome on board where I look forward to seeing this adventure take all of us! :)

See you soon,

Tsuyi

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Tsuyi Li
Marketing in the Age of Digital

Digital Marketing Explorer / Golf-loving gal / Master’s Candidate of Integrated Marketing at NYU