Are you thinking about how to reach more of your customers and grow your business? Are you investing in Google ads already, but it doesn’t work for your business? B using Responsive Search Ads can help you score more deals in your business. Here are my responsive ad takeaways from my E-commerce class.
What are Responsive Search Ads?
Starting June 30, 2022, Responsive Search Ads (RSAs) will take over Expanded Text Ads. With Expanded Text Ads, you can add two headlines, one description, and use up to 80 characters for the description. Compared to it, RSAs can be written up to 15 different headlines, 4 different descriptions, and then, Google helps mix and generate more than 40,000 different combinations that match for you and serve the most effective message to users depending on the keywords they search for, their previous browsing behavior, and more. However, does this change impact marketers on marketing? Well… this update will not really change the advertising way that marketers still can create a compelling and personalized ad.
Click here to learn more about Expanded Text Ads.
Click here to learn more about Responsive Search Ads.
Why are Responsive Search Ads more successful?
Digital marketers can create responsive search ads in Google Ads Editor or on the Google Ads website interface. Having so many combinations is so valuable because they can be applied to more potential customers depending on their location, for example, and provide them better user experience, leading to more clicks and conversions. Responsive search ads can also help you save time, develop flexible ads, increase ad performance, and so on.
Tips and best practices for RSAs
Now that we have a basic understanding of RSAs, let’s utilize some tips to improve your copy and to help you thrive on search marketing.
- Be sure your headlines and descriptions are unique and compelling
Headlines are the first catching line and do matter as much as your selling points. Many people will read headline copy, but not many will read the rest, so make sure to use the right and relevant keywords if you want traffic to your website.
2. Pin headlines and descriptions to specific positions
When you create RSAs, headlines and descriptions can appear in any order. You can control where individual headlines and descriptions that always display in the right place by pinning them to specific positions. For example, you may wish to close your Ad with ‘’sale’’. Enter that in the last Headline and pin it to the last position instead of leaving it to Google. Moreover, add a Call-to-Action (CTA), convinces users, and takes them down the sales funnel.
3. Deliver messaging that is user-specific
Customers appreciate when companies treat them as individuals and recognize and prove they know them well. Personalization can improve both consumer experience and brand image. Creating messaging that focuses on user benefits is crucial since it will appeal to consumers to dive deeper into your website, eventually, add to the cart and buy. User-specific keywords or messages have a high impact on engagement and ROI.
